Manipal Institute of Neurological Disorders, Bangalore

Manipal Institute of Neurological Disorders (MIND) was a Profit Center within Manipal Hospital Bangalore headed by reputed Neurosurgeon Dr.A.S. Hegde.

Capacity Utilization and Revenue Generation was sub-optimal, to address which Dr.Hegde wanted a study carried out, on the basis of which he wanted to develop a marketing strategy to grow the institute.

Services Rendered – Performance Review and Reengineering, Development of Marketing Strategy

Value Created – Better scheduling of resources to improve throughput, Incentive structure for rewarding performance